FACT: The holiday season can account for 20-40% of annual sales for small and mid-sized retailers.
No business wants to wait until the end of the year to meet their sales goals, but it’s difficult to not rely on holiday sales with so much consumer purchasing momentum residing in the last few months of the year.
To stay on top of the important holidays deadlines, we’ve gathered the list of top holidays you need to keep in mind. Remember, your marketing activities should reflect the type of shopper most likely to visit your business throughout the season. “Planners” like to take advantage of getting their shopping done early and expect good deals. “Procrastinators” are more likely to spend more at your business and be swayed by deals and specials.
Important Holiday Dates
Thursday, November 26: Thanksgiving
Friday, November 27: Black Friday
Saturday, November 28: Small Business Saturday
Monday, November 30: Cyber Monday
Tuesday, December 1: Giving Tuesday
Sunday, December 6 – Monday, December 14: Hanukkah
Monday, December 14: Green Monday
Saturday, December 19: Super Saturday
Thursday, December 24: Christmas Eve
Friday, December 25: Christmas
Saturday, December 26: Kwanzaa
Thursday, December 31: New Years Eve
Friday, January 1: New Years Day
If you missed our holiday marketing webinar, you can still download it. Click here to download and you’ll also get a copy of the important holiday deadlines in 2015.
With November here email, social media and deal campaigns need to start going out to all your potential customers! Make sure you don’t miss any important holiday deadlines and risk sales with the help of LocalVox. LocalVox can help grow your email list, distribute your social posts to top social networks and get your coupons or deals to local consumers. Organize your holiday marketing today with the help of LocalVox.
from LocalVox » Local Marketing Blog http://localvox.com/blog/important-holiday-deadlines/