Many local businesses do not regularly use LinkedIn in their active social media strategy, focusing more on the community and friend focused social networks like Twitter and Facebook. But having an active LinkedIn Company Page is an important component to any business.
LinkedIn Company Pages let you establish your business in a professional network, making it easier to connect with employees, customers/clients and network connections your local business has. These connections for your business simply are not possible on networks like Twitter or Facebook.
To make sure you are getting the most out of every single post to your Page you want to dig into your analytics, whether that be through a service like LocalVox Social, or the analytics provided directly on the social network. To take a deeper look into your network analytics go to your Company Page and select analytics, which is highlighted in the image below.
Once you are on your “Analytics” page, walk through the various aspects of the metrics with us:
from Local Marketing Blog – LocalVox http://localvox.com/blog/practical-guide-linkedin-analytics/