Online Reviews Matter for Small Businesses, and Now Even More So as Facebook Gets Into the Reputation Game.
We hear screams coming from Yelp! these days…well maybe not, but you got to believe they are nervous about the recent moves by Facebook to join the online review game.
We don’t dislike Yelp!. It has been and continues to be a good source of online reviews to check out local businesses. We just don’t like their marketing efforts – we had to say NO! a lot more times than should have been necessary to their incessant phone solicitations to get us to advertise on their system.
In fact, I posted a positive review for a local body shop that did a quick repair on my car the other day at a more than reasonable price on Yelp!.
But it is time for those of us who work with local businesses to pay more attention to Facebook Reviews. To start with you need to know how to turn Facebook Reviews on or off for a business.
I found a quick Blog Post by Andrea Vahl that covers the basics…
1. How to Enable Reviews or turn them off
The Ratings and Reviews feature (where you see the star rating on the main Facebook page) is available when your page is categorized as a Local Business and has a physical address. By default, reviews and star ratings are displayed. However, you can change this setting if you’re in the Local Business category and don’t want to show your ratings and reviews.
To make sure this feature is enabled, go to the About tab, find the Address section and click Edit next to the address. You’ll see a map with your address.Check the box next to Show Map, Check-Ins and Star Ratings on the Page. To turn the reviews off you can uncheck that box.
Read the entire post here.
One limitation of the Facebook system so far is that it does not have anyway of sharing the positive reviews outside of Facebook and only limited within.
That is of course one of the many benefits of the RepPilot system. With RepPilot you can send potential positive reviewers to Facebook as well as any other review site, including Yelp! and Google Maps to leave a review.
Whether they actually do or not, the system captures their original positive review and displays the most recent such reviews in a widget on your WordPress based sites or by adding some simple code on HTML sites.
That’s a great improvement over the canned and static reviews of dubious veracity many small businesses use on their websites.
They may never overtake the importance of Google Reviews,
from RepPilot http://reppilot.com/info/facebook-reviews-threaten-yelp/