In an era when consumers must be their own healthcare advocates, professional healthcare service providers are faced with challenge of connecting with them in a very fragmented and disorganized space: the Internet.
The rise of direct-to-consumer (DTC) pharmaceutical advertising in the 90’s — combined with recent creation of healthcare exchanges that empower customers to choose their own healthcare insurance provider — have changed the mindset of the patient, who now takes a very proactive role in all aspects of their healthcare.
While pharmaceutical companies use ethically-questionable DTC advertising to influence the consumer and prescribing of prescription medications (which, in some cases, may not be medically necessary), professional healthcare providers are uneasy using this type of promotion to bring new patients to their practices.
How can healthcare providers use marketing to grow their practice?
The answer is with local online marketing, which will simply ensure your practice shows up where consumers are researching healthcare options. Today’s proactive consumers use search engines (like Google and Bing) social media and review sites (like Facebook and Yelp) and local online business directories (like YP.com and CitySearch.com) to find a healthcare provider.
The good news for healthcare providers interested in reaching today’s patient is that local online marketing doesn’t cost a small fortune — and all your efforts build over time, they don’t disappear like other promotion methods (i.e.: when your ad stops running, consumers will no longer see it).
Stop the headache by making a few back adjustments
Fick Chiropractic Centers, based in the Cincinnati, OH region, have highly-trained and skilled chiropractors provide patients with pain relief though safe and natural methods.
To bring new patients into the practice, Fick turned to LocalVox’s highly-trained SEO experts. LocalVox used search engine optimization to target consumers in the Cincinnati region who were using specific keywords on search engines and ensured Fick was at the top of the results the search engine returned.
Boosting SEO = boosting business
Fick wanted to build a strong digital presence that included an engaged audience, but they didn’t know how to do it on their own. When Fick became a LocalVox client, their Account Coordinator gave them clear milestones that would help them understand their digital achievements and a dashboard to check in on their web analytics.
In November 2014 when Fick started working with LocalVox, the first their SEO expert did was create a list of focused keywords specific to the Cincinatti location. LocalVox used that list of keywords to update all business listing and directories, increasing any rankings that Fick had already achieved.
By August 2015 it was clear that Fick’s SEO efforts were paying off: appointments were being booked by new patients left and right — and their rankings improved 88% on Google’s top 30 positions. In addition, Fick reached approximately 2K customers by publishing regular posts and had optimized 100+ business listings in online directories.
Give your healthcare marketing a check-up
￼With so many Internet marketing channels and so many vendors available, it’s hard to know what to do next in digital marketing — that’s where LocalVox can help.
LocalVox puts your local business directly in front of local consumers everywhere online – social media, search engines, directories, email lists, local publishers, mobile and more – all with the click of a button.
- Save time with a single partner and solution
- Drive better results across all channels
- Get access to an award-winning marketing support team
- Save money with pricing that you can afford
- See results
Check-in on your healthcare marketing strategy with a free marketing consultation from LocalVox. Tell us your goals and we’ll give you some guidance about how to reach them — for free!
To learn more about how Fick Chiropractic Center used local online marketing to get new patients, download their success story.
from Local Marketing Blog – LocalVox http://localvox.com/blog/get-healthy-online-results/