For local businesses, the ability to gain insight into how users on social networks connect and react to your content is extremely important, as it is powerful and immediate feedback provided directly by your customers. In addition to the tremendous data and results provided by the LocalVox platform, Facebook itself provides a free, easy to use interface for tracking analytics called Facebook Insights, that helps show how well your business’s profile is performing.
Facebook Insights includes some useful information such as the best time of day and week to post, what content gets people clicking over to your website, and which content attracts the most shares, and help you track overall Page performance.
To get started using Facebook Insights, click the “Insights” button on the top of your Page.
Once you’re in your Insights dashboard we’ve broken down the metrics you need to be looking at:
from Local Marketing Blog – LocalVox http://localvox.com/blog/understanding-facebook-analytics/