Thursday, February 4, 2016

6 Local Marketing Stats That Will Affect Your Business

When it comes to online marketing strategy, businesses are constantly keeping watch for the next trend that will affect the marketplace.  The Internet is filled with a host of articles about the trends that should influence your upcoming year. We at LocalVox identified a number of these opportunities back in October, and while these articles help make you aware of what may influence your strategy in the future, they don’t tell you what is already affecting your online marketing.

So what can tell you what your small business is missing out on? Local marketing stats. These statistics come from surveying and asking small business owners and marketers across the country where they are focusing their marketing strategy, and what is effective. They are also pulled from direct user data from companies like Google and Facebook.

We’ve gathered the top 6 local marketing stats that we believe are already the success of your local online marketing right now.

local marketing stat smartphone use

80% of internet users own a smartphone.

Mobile is becoming a bigger part of digital marketing every single year. 2015 was the first year mobile searches surpassed desktop, and Google implemented new algorithm changes that would decrease rankings for websites that are not mobile-friendly. As our technology continues to develop, the more important mobile will become to your business.  You can check your Google Analytics to break down the traffic coming to your website from desktop, mobile or tablets, which will give you a sense of the volume of opportunity you are missing if you are not serving the mobile market.

To find your website user statistics go to Google Analytics -> Audience -> Mobile -> Overview.


local marketing stat live broadcast100 million live broadcasts have occurred on Periscope since March of 2015

Since Periscope live broadcasts have been able to be shared on Twitter, the traffic to the evolving platform has taken off. Combining the video power that YouTube helped introduce, with brand personality, live broadcasts allow businesses of all sizes be able to connect and engage with their audience, almost as if they were hosting in-person events.

See how you can use live broadcasts for your local business (hint, it’s easier than you may think).

local marketing stats: consumers 5x more likely to complete a purchase if a recommendation is personalized to them

Consumers are over 5x more likely to complete a purchase if a recommendation is personalised to them

I think we all recognize this behavior – when you see an email from a company which includes your name in the subject line, you are more likely to  open it. That’s just the beginning of the personalization possibilities. The better you can track your consumers spending habits and interests, especially loyal customers, the more you can drive them back to your location with personalized recommendations. You don’t need the complex algorithms of Amazon to recommend and personalize either. Many times just a bit of targeting and segmentation is just as effective, and tools like the LocalVox platform can help deliver your message across distribution channels.

local marketing stat: 20 consumers turn to social media for complex questions

20% of consumers turn to social media for answers to complex questions

Just as mobile is becoming a bigger piece of marketing, social media has as well. Consumers spend more and more time on a number of different social media platforms. And while they are still sharing their lunches, and  venting about their days, they are also asking questions and looking for help to their issues of the day.

These questions truly run the gamut, and range from “how do I fix my broken dryer belt?” (personally searched for this one) to “what should my next car purchase be?”–  and your business can be there to answer! Engaging with your prospects and customers by replying to their questions relevant to your business offerings is a great way to express your expertise, establish relationships and drive new customer growth.

Don’t think there’s anyone asking about your businesses services? Go on Quora and search common questions you get or search your field. You can also go on Twitter and through advanced search look for people in your direct area looking for help in your business field.

local marketing stat for millenialsMillennials ranked word-of-mouth as the #1 influencer in their purchasing decisions

As of 2015, Millennials now outnumber Baby Boomers and make up one quarter of the US population. As they become an increasingly important component to your customer base, one of the best ways to affect their purchasing habits is by creating a strong online reputation. Engaging on review sites like Yelp, Facebook and Google, where millennials look for the next business they want to shop, dine or receive a service from, you can benefit from the help of your satisfied previous patrons through recommendations… which for millennials, is their version of word-of-mouth.

local marketing stats: leads from content searches are 8x as likely to close

Leads from content searches are 8x as likely to close

If you still don’t believe content marketing works, hopefully the local marketing stat above will help to persuade you. People are searching for answers to their questions, helpful information that they can use, and your business can provide that information because you have your own, special expertise. Creating content such as blog articles, allows you to share your knowledge and attract those looking for the information you can provide.

You can also then use your content marketing to support your other online marketing channels such as social media, email and advertising.

While trends share you what may be the next great thing for your small business to be a part of, these local marketing stats show what you’re small business is already missing out on.

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The post 6 Local Marketing Stats That Will Affect Your Business appeared first on LocalVox.

from Local Marketing Blog – LocalVox

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