No matter how much content you are sharing online, if you’re not optimizing it to connect with your largest target audience possible, you could be missing a huge opportunity.
While creating content can be no simple task, once it is created your work with it is not complete. Think about content in the same way as you would if you were a store owner launching a new product for your business. You don’t just order it and stock it on the shelves and consider your work done- you advertise it or run a promotion to share your latest and greatest offering. Your content should be treated the same way. You have spent your time creating a piece designed to connect with your audience, but you still have to make your audience aware of it.
There are a number of key steps you can take to make sure your content will be as successful as possible. To make things easier for you, we’ve created a Content Checklist you can use time and time again, no matter what type of content you are sharing. From blog articles to YouTube videos, use our Content Checklist to make sure your content reaches the biggest audience and is a success for your local business.
from Local Marketing Blog – LocalVox http://localvox.com/blog/successful-content-checklist/