I have already listed some absolutely awesome tools that generate keyword research using Search Suggest features (Google, Bing, YouTube and more). Today I am bringing up another tool that should be added to the list.
Answer The Public makes Google and Bing Suggest results truly inspiring by grouping and visualizing search suggestions.
The tools makes a topic research actually captivating by giving you lots of insights into your core topic and allowing to dig deeper.
The tool breaks the search suggestions into:
- Related questions
- Queries containing prepositions
All the three sections are very well visualized giving you more ideas for the content you are about to create.
You can save any visualization as an image and you can create an CSV export of all the suggested keywords.
As they put it:
A one-pager that could be shared to prompt a conversation on how you could start answering your public better. By creating content that’s useful, funny or inspiring.
Use the tool to understand problems your target audience is trying to solve
While the tool uses the old data we are all familiar with, it makes surfacing your customers’ problems much easier.
For example, there are lots of people comparing different brands:
As well there are some specific questions with very obvious intent:
Now go ahead and create content that will be easier to rank and to convert. Or even market your products to cover a popular demand.
Use the tool to optimize for “Quick-answer” boxes
The most obvious benefit of the tool is that it makes “niche question queries” research much easier by breaking your core query into related questions, visualizing the report and even grouping it by the question word:
Here’s an example for “cash flow” query. There’s so much data that you’ll have to click the image to better see all the content ideas created by the tool:
The question modifiers are:
Here are more tools that help optimize for Google’s quick-answer boxes as well as the general idea of how answer boxes work.
Use the tool to expand your article into subtopics
If you have a more specific idea and know exactly what your content is going to be about, this tool can create the actual mind map for you to break your content into subtopics to make sure it’s more indepth.
As an example, here’s a mind-map I have created to work on an article about Twitter chats:
The “Prepositions” view gives you even more insight into your article subtopics:
Excel export contains all the above data, so just grab it and pass it over to your content team
More uses for the tool:
Apart from content brainstorming and optimizing, there are more potential uses for this tool:
- Use these visualizations in presentations
- Use these visualizations to create awesome visual tweets (to get more people involved)
- More? Please add in the comments!
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