Running a blog or online publication is no easy feat. Especially when you are looking to monetize and boost engagement at the same time. Users engage in pages that are built to suit their needs. Therefore, it’s no surprise that they steer away from the ads that appear overly promotional and fail to blend into the context of the rest of the site.
Thankfully however, intrusive ads are not the most common way to boost monetization. In fact, WordPress offers plenty of monetization plugins that enhance the user experience and help to achieve engagement at the same time. Read on to discover some of my favorites:
As we mentioned before, your users come to your site in order to achieve something. Whether its knowledge, a sense of belonging, or entertainment–your site can help provide much of it through insightful content. But remember, content that appeals to one person, does not necessarily appeal to someone else.
That’s why there’s TrenDemon. TrendDemon delivers personalized content recommendations– ensuring your users discover the most valuable material every time they visit your site. Their advanced algorithm detects the most beneficial user journey for each user segment. As a result, the tool boosts conversions by around 380%. Of course, not only is this plugin great for conversions, but because it guides the user along his or her most ideal path, it’s likely to increase both your engagement and monetization as well.
As an added bonus, you can also choose to monetize on their unique Media Exchange Network, specifically geared for online publishers.
2. Comments Reloaded
Every decent blogger knows the importance of responding to your user’s comments. It goes without saying that if a user takes the time out of his or her day to share insights and cultivate conversation surrounding your content, that it’s both respectful and beneficial for your community to respond. By doing so, you keep the conversation flowing and help to better educate your users. Just as important, you acknowledge your user’s efforts and encourage them to continue to engage in your content.
But what happens when your overworked content/community manager misses a comment? What if they respond too late? The results of this small faux pas can be detrimental to building a robust community full of flourishing conversation. That’s where Comments Reloaded comes in. Comments Reloaded automatically notifies you via email everytime someone comments on your post. This way, you can respond to each and every comment in a timely manner for a better real-time conversation.
TinyPass is a simple, yet powerful tool specifically created for content monetization. Whether you choose to charge for particular articles, a section of content, or even an ebook–TinyPass sets up an easy to use pay wall that is simple and unobtrusive. In addition, you are able to take control, setting the price as low as just two cents, making it easier than ever to monetize.
The goal of all content should be to provide useful and meaningful advice. Often times, in order to do that, we link to products, services, and other articles that help the reader accomplish a specific task. Since these links naturally serve the purpose of the article, they enrich the content and make it more valuable to the end user.
However, as we know, someone else is gaining something from these links other than just the reader. When you link a product, often times, that product is getting a free advertisement or at the very least, an SEO benefit by being mentioned in your article.
Viglink helps you benefit from those mentions. The plugin recognizes specific words in your content and helps suggest various links that would work for specific keywords. The links you add are then easily monetized as the brands that are mentioned within the content bid to be featured. As a result, you instantly benefit by being able to link to the most useful products and services while also monetizing in one easy step.
5. Easy Tweet Embed
Just as it sounds, Easy Tweet Embed helps your users easily tweet a quote from anywhere within your content. Since often times the most valuable part of your content isn’t necessarily the title, Easy Tweet Embed makes tweeting meaningful content instantaneous. Your user simply clicks on a relevant sentence and the quote will automatically be featured in their Twitter feed.
Of course, part of engaging in content is discussing and sharing. It goes without saying that Twitter provides a great open platform for sharing and discussing ideas. That’s why Easy Tweet Embed is so useful for promoting deeper audience engagement. By using it, your users will be able to have a deeper interaction and connection to your content and promote it to their friends.
Producing great engagement and monetization strategies is a necessary part of building a successful blog or online publication. Though it’s important to consider an advanced methodology to do most of the work, having tools to help you get in the right direction is not only smart, but extremely worthwhile. Do you have any more plugins to add? Comment below and let us know.
Nadav Shoval is the CEO & Co-Founder of Spot.IM, an on-site community that brings the power back to the publisher. Prior to Spot.IM, Nadav has developed and founded 4 technology startups. Spot.IM is his fifth venture. Nadav is a technology erudite and a sports addict.
from Blog – Duct Tape Marketing http://www.ducttapemarketing.com/blog/wordpress-plugins-user-engagement-monetization/