Thursday, May 12, 2016

From 6 Free SEO Audit Tools for Your Website

Did you know there were free SEO audit tools to help you improve your SEO?

Do you know how to analyze your SEO successes and failures?

Is it possible to measure the return on investment of your SEO tactics?

How do you know what is working and what is not?

How do you even know where to start a new SEO campaign?

An SEO site audit is the first step in building a successful SEO campaign.  You need to know where your website stands if you want to optimize its performance in search rankings.  Site audits show you what is wrong with your website and help you uncover what areas need immediate attention.

Site Audit Overview – What Are You Looking For?

When looking at all the data these SEO audit tools will provide, it can get overwhelming.  Stay focused with an audit short-list that ensures you are getting the information you need to create an SEO strategy that puts your website at the top of organic search results.

You’ll want to focus your SEO site audit on the following factors:

  • Indexability – Are your website pages accessible and being indexed?
  • On-Page Ranking Factors – The factors that affect search engine ranking such as URLs, content, titles, tags, images, and links.
  • Off-Page Ranking Factors – Factors generated by external sources that affect ranking such as popularity, authority, backlinks, reviews, and business listings and citations.
  • Competitive Analysis – Complete your audit then compare to top performing competitors to pinpoint improvements you can make.

6 Free SEO Audit Tools

Screaming Frog SEO Spider Tool

This site crawler searches up to 500 URL’s per crawl for free and gathers key onsite data to allow you to make informed strategy decisions.  Find broken links, analyze page titles and meta data, discover duplicate content and more.  The Screaming Frog SEO Spider also generates XML sitemaps and integrates with Google Analytics.

screamingfrog free seo tools 3Google Keyword Planner

Not only can you search for keyword ideas, get historical statistics, and create new keyword lists by multiplying several list of keywords together, but the Keyword Planner Show you how potential keywords may perform and estimates PPC as well.  Get search volume data, analyze trends, and get click and cost performance forecasts directly from the people who know best… Google.


With this Chrome or Firefox extension, you get a top-of-screen browser toolbar that shows you the SEO metrics of any website you are on.  Get top SEO metrics at a glance while surfing the web the way you usually do.  You can also create custom searches, see the difficulty level in ranking for given keyword, and see page elements with the Analyze Page overlay feature.  Plus, the MozBar lets you view social metrics for Twitter, Facebook, and Google+.

mozbar free seo tools 3Yoast WordPress SEO Plugin

Formerly known as WordPress SEO by Yoast, this software isn’t new but always improved.  If you use WordPress, this SEO plugin keeps you on track by optimizing your site content and web pages with automatic SEO checks and on-page prompts to improve SEO.  You get – for FREE – a snippet editor and real-time page analysis to help you optimize content, images, meta description, post titles, and handle those technical areas (canonical, breadcrumbs, robots.txt, etc.) that can hurt SEO.

yoast free seo tools 3SEMrush

SEMrush is on this list of free tools because while they are leaders in competitive research with reasonably priced service plans, you can also search a domain, keyword or URL for free from the search box on the SEMrush homepage.  A simple search will give you a comprehensive view of the data available for any given website, large or small.  Get detailed domain and keyword analytics with your free search for an in-depth SEO audit of your website and your competitors’ websites.

SEMrush free seo tools 3SEOptimer

SEOptimer is a truly free site audit tool that works much like SEMrush. However, this tool takes things one big step further by giving you an ACTIONABLE SEO REPORT.   Enter a domain in the search bar, hit analyze, and SEOptimer creates an SEO report you can download as a PDF.  You’ll want that PDF so you can check off the SEO improvements listed in your personalized audit. 301 redirects seem to cause fits with this audit software, so best results come from copy/pasting from a website’s homepage.  If you are interested in getting the SEOptimier browser extensions for Chrome, Firefox, or Opera, click the “Extras” link in the website footer.

SEOptimer free seo tools 3

Conducting an SEO audit allows you to identify problems, find areas to improve, and put more resources behind the strategies that are improving your search engine rankings. Do you have any free SEO audit tools that works for you?  Share in the comment section!

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

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