5 Free Digital Marketing Tools You Haven’t Tried Yet That Will Make You a Better Small Business Marketer
Free digital marketing tools can be a lifesaver for small business marketers and owners. Marketing a small business is a huge task, and you need all the help you can get. What is great about where we are today in digital marketing is you can get free tools from some of the biggest names in digital marketing. Moz, QuickSprout, and Google all have really amazing free tools that you’ve use, tried, or at least heard of. However, these are just the tip of the iceberg!
You want to grow your business, right?
You want to reach new customers, raise your conversion rate, and increase sales, don’t you?
You want to do all that in less time and with less work?
Using effective free digital marketing tools to that automate your activities, analyze your efforts, and show you where, when and how to improve your marketing is the smartest way to improve your small business marketing.
5 Free Digital Marketing Tools You Should Be Using
Wistia – Video hosting for your marketing videos
Wistia is professional video hosting for the non-pro video marketer. Yes, you can easily post your marketing and how-to videos on YouTube, but you have little control over what is happening once it is public. With Wistia you get secure video hosting that lets you restrict where videos can be played and how they appear in search results and social media posts. With Wistia’s analytics, you’ll better understand how viewers interact with your videos. Plus, you get video marketing tools like email marketing integration that help you engage with your audience and generate more leads. With the free plan, you get space for five videos and all the standard features like adding calls to action, easy embedding, and viewer bandwidth detection, so videos are delivered in the right format with the least buffering possible.
Simply Measured Free Tools – Social media management and analytics
If you are on the bigger side of small business you may already be using Simply Measured. Companies like Microsoft, Samsung and the Seattle Seahawks use it but with plans ranging from $500 to $2000 for Simply Measured’s high-level analysis and monitoring, it may be out of your reach. Luckily, you can get some of the in-depth social media insight the big businesses use for free with Simply Measured’s Free Tools. You won’t get competitive benchmarking or a customized executive dashboard but here is what you do get with their free tools:
- Twitter Follower Analysis
- Instagram User Analysis
- Facebook Fan Page Analysis
- Facebook Insight Analysis
- Facebook Competitive Analysis
- Facebook Content Analysis
- Google+ Page Analysis
- Vine Analysis
- Twitter Customer Service Analysis
- Social Traffic Analysis
- Traffic Source Analysis
You will have to give your name and email address, of course, and they will try to get the Twitter endorsement, but these reports are otherwise free and can give you real insight on what is working and what is not with your social media marketing.
Hotjar – Heatmaps, clickmaps, and visitor recordings for site visitor analytics
Understanding how visitors interact with your website goes a long way towards creating the right marketing messages and positioning. Hotjar is an all-in-one visitor analytics tools that gives you insight on what users care about and interact with on your website. Heat maps and recordings give help you identify how users navigate your site and where there are usability issues. Also, a conversion funnel shows you where in navigation people leave your website and form analysis tells you when and why someone left your forms so you can make the improvement needed to optimize your top marketer – your website. Hotjar’s free basic plan is 2,000 page views a day and management of three heatmaps, funnels, forms, polls, and surveys, up to 300 recordings, and data storage for three months.
Charlie App – Prep for meeting new people with snapshot of their social media, biographies, and news
Owning or managing a small business requires someone to wear many hats. The line between marketing and selling often disappears as your calendar fills up with meeting after meeting with new people hoping to expand your business. This is where the Charlie app can help you. It links up with your Google calendar and using the email address of the person you are meeting with goes through 100+ sources and automatically sends you a one-page dossier on every person you are going to be meeting with a few minutes before the meeting. Online, on the phone, or in a coffee shop you now know, before you go, a little more about the people you are going to meet and can move in confidently with insight on what is important to them and their business. Pretty cool, right? There are a lot of pros to this obviously, but I need to point out that there are three glaring cons that limit its awesomeness: it is only for iPhone, only Google calendar (not Outlook), and its only free for a 30-day trial period.
Google Scholar – Scientific and fact-based research for industry content creation
Content marketing should fit somewhere in your digital marketing plan. In a perfect world, you have writers and copy editors creating new content for your websites, blogs, and social media post every day. In the real world, you are going to have to crank out some content all by yourself sometimes. If you work in one of the industries that lean towards science, technological advance, and in-depth research, then Google Scholar can help you generate content ideas and give you the scientific research and data to support your writing. As an example, a dentist looking for blog content might search for “fear in pediatric dentistry” and he’ll get back page after page or research, studies, and theses search results.
Dozens of content pieces from web copy to blog post, and webinars to infographics, can be created based on the scholarly literature returned in a Google Scholar search results page.
Small Business Marketing Free Digital Marketing Tools
As an important part of small business operations, digital marketing has become so popular and essential because it is one of the few areas where with just a little bit of work you can get really big results. Usually faster and cheaper than traditional means of marketing. Automation has made it possible for small businesses to compete at a very high level in the digital realm and these free digital marketing tools will help you harness the power of that automation to save you time, help you improve your marketing channels, and give you a leg up on the competition.
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