Thursday, October 20, 2016

From 300+ Free Google AdWords Best Practices Guides & Tutorials

So you finally started using AdWords and… there is still ten times more things you don’t know than you do know pay-per-click advertising.  Google wants to help.  They are after all deeply invested in your success. If you have the patience and perseverance to wade through a couple of layers of Google help pages, there lies a wealth of Google AdWords Best Practices guides and video tutorials.

To save you time and help you find exactly what you are looking for, here is an expanded list of Google AdWords Best Practices guides and video tutorials.


300+ Google AdWords Video Tutorials and Hangouts

Looking for video tutorials?  Google AdWords has a YouTube Channel with 200+ video tutorials and Google Hangout recordings for the more audio/visual inclined learners.  Watch instructional videos, demonstrations, and Hangouts on Air featuring AdWords specialists.

Google AdWords channel playlists include:

Google AdWords Best Practices Guides

The AdWords Best Practice series is a search engine marketing tutorial that helps you get the most out of your pay-per-click budget.  Written by Google, based on internal Google AdWords data, and vetted by AdWords creators – this series is a must read for PPC beginners.


Keywords & Targeting for Google AdWords Campaigns

Choosing the Right Keywords for PPC

Keywords connect your ads with users and their searches. Effective keyword management helps you reach the right customers and grow your business.

Reach the Right Audience with RLSA

RLSA helps put your ads in front of highly qualified customers who have already shown interest in your business or products. This guide covers how to tag your site, set up remarketing lists, and bid effectively.

Optimizing Dynamic Search Ads

Dynamic Search Ads reach customers as they search without you needing to stay on top of a detailed keyword list. Learn how to get the best possible performance from your DSA campaigns.

Optimizing Google AdWords Ads

Create Effective Text Ads

One of the most important things to get right in your search ad is the creative, or messaging, you put into it. Better creatives improve ad relevance and drive more qualified clicks.


Using Quality Score to Guide Optimizations

To provide a great experience for both users and advertisers, Google measures the quality of your ads. Ad quality is a part of Ad Rank, so the better your ads are, the more competitive you’ll be in the AdWords auction.

Enhance Your Ads with the Right Extensions

Ad extensions appear alongside your ads and deliver additional information to users. Extensions are also part of Ad Rank, so the better your extensions are, the more competitive you’ll be in the AdWords auction.

Bidding, Attribution & Conversions with Google AdWords

A Guide to Bid Adjustments

Bid adjustments are an integral part of AdWords that can help you save time and improve performance. This guide provides an outline for how you can align your bids with your business goals to make smarter bid adjustments.

Automating your Bidding Strategy

Automating your bids with AdWords can deliver better, more informed bids while saving you time. This guide covers the benefits of auction-time bidding, then goes deeper into testing and optimization.

Adjusting Bids to Maximize Profits

Maximizing profit should be the performance goal of every AdWords account. Use bid testing to learn how you can maximize profits for your account.

Optimize for Cross-Device Conversions

It’s imperative to understand and act on, how your marketing drives actions across phones, tablets, and desktops. This checklist covers what you can be doing to take full advantage of cross-device conversions in AdWords.

Beyond Last-Click Attribution

Going beyond last-click attribution for your Search ads in AdWords helps you understand your customer journey. This guide offers best practices on choosing an attribution model and making changes to improve your campaigns

Google AdWords Account Management

Expand Your Business Globally

Expanding your business to new countries unlocks new opportunities for your AdWords account. This guide offers best practices on exporting your business to new countries with AdWords.

Using Display Ads & True View Video Ads

Reach Past Visitors with Display Remarketing

Turn window shoppers into buyers. Programmatic Remarketing on AdWords Display helps you engage site visitors with personalized ads even after they’ve left your site. Learn how to set up effective tags, remarketing lists, bids and ad formats.

Create Effective Google AdWords Display Ads

Three of the most important elements of a display ad are the message, image and design. This checklist outlines how to create effective display ads so that advertisers can improve conversions, brand recall and engagement.

Making the Most of Display Advertising

Make the most of your display advertising on the Google Display Network. This guide offers best practices for connecting your audiences with relevant ads across the web.

Press Play on TrueView Video Ads

There have never been more opportunities for brands to connect with consumers through the power of video. This guide covers the key ways you can use TrueView video ads to support your overall performance goals.

Tailor Your Ads with Dynamic Remarketing

Dynamic remarketing lets you re-engage previous site visitors with ads containing products or services they viewed on your site. This guide covers how to create and optimize high-quality business data feeds to power remarketing.

Mobile & Local Ads in Google AdWords

Create Effective Mobile Ads

Smartphones are an integral part of how people search and browse the web. Here are 14 tips on mobile ads to help grow your business.

Drive More Calls to Your Business

A customer’s interaction with you can be carried out across different channels: online, in your store or over the phone. This guide will cover all of the ways to drive phone calls to your business and optimize them for success.

Drive Offline Sales with Online Ads

A customer’s interaction with you can start online and then finish in store. This guide will show you how to enhance and target your online ads to drive offline sales and how to optimize them for success.

Finding Actionable Insights from AdWords Store Visits

Store visits conversion data can help you to understand how your customers interact with your brand across different channels. Here are three reports that you can run to help you take action on this data.

Drive Conversations with Message Extensions

Message extensions are an efficient, convenient way to initiate and extend conversations with customers to unlock an entirely new segment of customers that prefer to use messaging to communicate. Here are some tips for connecting with users via messaging.

Google AdWords Shopping Campaigns

Shape Up Your Shopping Campaigns

Shopping campaigns give you the chance to feature product images and information directly in your ads. This guide covers how to create high-quality data feeds, structure effective campaigns, set your best bids and simplify the mobile shopping experience.

Get Your Search and Shopping Campaigns Ready for Holiday Success

Set up your Search and Shopping campaigns for success during the holidays. Planning for the season’s increased shopping demand can help you win more customers over this critical time period.

Ramp Up Your Search and Shopping Campaigns to Survive the Holiday Season

Check out our guide to Get Your Search and Shopping Campaigns Ready for Holiday Success with tips to ensure your product data and campaigns are in tip-top shape for the holidays. Once those are locked-and-loaded, it’s time to build on top of what you have to optimize for the busy season.

Evaluating Your Holiday PPC Ads

Assess how your search campaigns did over the holidays. Analysis of your past performance will help you prepare your campaigns for the next holiday season.

Google AdWords Reporting & Analytics

Optimizing AdWords with Google Analytics

Both AdWords and Google Analytics offer insights into the performance of your campaigns and those insights get better when you use GA + AdWords together. Improve your bidding, messaging and performance through these analyses.

Finding Actionable Insights through AdWords Reporting

Smart analysis and reporting in AdWords highlights what matters to you and your bottom line. That information can directly improve the performance of your account. This guide covers how to surface the right insights and turn those insights into action.

Grow Your Business with Google AdWords

Get strategic advice with Google’s Best Practices Series to optimize your AdWords campaigns. Visit the Google AdWords Channel to watch videos that teach you how to use AdWords to grow your business. Whichever way you learn best, there is a Google AdWords Best Practices guide or video tutorial to help you get more out of AdWords.

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Zach_Color_Trans_small_CroppedAbout The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

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