Adding new, relevant, and search engine optimized pages full of searchable content is one of the most cost-effective ways to bring new visitors to your website. Get new web pages indexed faster and see results quicker. When done right your new pages will rank better in search and help you increase website traffic.

Before you can enjoy the benefits, you’ll need to ensure you get those new web pages indexed. Chances are pretty high that they will eventually get indexed by search engine web crawlers. However, you’ll want to get new web pages indexed fast.

Crawling & Indexing – What, Why and How?

Here is what Google has to say about crawling and indexing and their importance to you showing up in search engine results:

“These processes (crawling and indexing) lay the foundation — they’re how we gather and organize information on the web so we can return the most useful results to you…

We use software known as “web crawlers” to discover publicly available web pages. The most well-known crawler is called “Googlebot.” Crawlers look at web pages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those web pages back to Google’s servers…

The web is like an ever-growing public library with billions of books and no central filing system. Google essentially gathers the pages during the crawl process and then creates an index, so we know exactly how to look things up. Much like the index in the back of a book, the Google index includes information about words and their locations. When you search, at the most basic level, our algorithms look up your search terms in the index to find the appropriate pages.”

Each crawl starts with a list of previously crawled web addresses and sitemaps provided by website owners. While crawling those pages, the bots look for links to other pages and pay special attention to new sites, dead links, and changes to the existing site.

Google has computers that determine which sites to crawl, how many pages, and how often. To keep it fair you cannot pay Google to crawl your site more frequently to show up in search faster or higher.

There are things you can do to affect how fast a specific page shows up to crawlers and some choices you have on how content is indexed on a page-by-page basis. Let’s move getting your new web pages indexed faster.

ALSO READ: Google Local SEO Ranking Factors for Small Businesses

Getting New Web Pages Indexed Faster

If you have an active, indexed website, you won’t have to do any extra work to get your new web page indexed. Eventually, it will show up when the bots get around to a routine crawl of your site. However, if you want to get your new web page indexed faster there are choices you can make about how Google crawls and indexes your site and things you can do to make it happen sooner than later.

Webmaster Tools and Robots Meta Tags

With Webmaster Tools and a file called “robots.txt,” you can provide Google with more specific instructions about how to process pages for indexing. Also, you can control page-level settings to control how Google makes content available through search results.

Once the robots.txt file has given permission to crawl a page they are treated as crawlable, indexable, archivable, and the content is approved for use in the snippets that show in search results.

Check out the Google Search Guide to Robots Meta Tag and X-Robots-Tag Specifications.

Here is a list of directives you can use with robots meta tag for your new web page:

google-robot-directives

ALSO READ: 6 Free SEO Audit Tools for Your Website

Create a Sitemap

Sitemaps are maps for those crawling bots, helping them locate new pages on your website so you can get your new web pages indexed faster.

Here is how you create and submit a sitemap to Google:

Pick which pages should be crawled, and determine the canonical (preferred) URL version of each page.
Decide which sitemap format you want to use:
1. XML
2. RSS, mRSS, and Atom 1.0
3. Text
4. Google Sites
Use the Google Search Console Sitemaps Testing Tool.
Add your sitemap to your robot.txt file and submit it to Search Console to make it available to Google.

Add Your URL to Google

Sometimes things seem too good to be true, but this is one of the easiest things you can do today. Go to this link to submit your new page’s URL to Google and Google will likely add it to an upcoming crawl. Of course, there is a plainly stated lack of guarantee, but Google is pretty good about this kind of stuff.

Create Internal and Inbound Links

Remember that bots are crawling the web looking for new and broken links. With a solid internal structure and trusted external links pointing back, you can get your new web page indexed faster by letting these bots find links to your new page on other web pages.

If links to your new web page are showing up in different places around the internet, Google is going to want to go check out this new web page. Since inbound links are a ranking factor, getting indexed with several links pointing to your new page will also help it rank higher.

Use internal links from your highest performing webpages, reach out to influencers to request inbound links from trusted sources, and highlight your new page on social media to up traffic and get your new webpage indexed faster with more traffic.

ALSO READ: How to Optimize Your Google My Business

Taking Up More Search Results Real Estate

Leads from search results are high converting, and you want this free traffic from highly interested searchers. You need to get your new web pages indexed faster so they can climb the ranks in search engine results. The more real estate you can take up in top search results the less your competition is seen, and the more searchers will trust your business.

About The Author

Zach Anderson is the co-founder of Reputation Loop (helping small businesses grow by generating customer feedback and online reviews) who loves online marketing and golf.

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