Whether you are a small business owner or a small business marketer, digital marketing lets your business compete with larger and more well-known businesses. If you haven’t tried or used theses 11 free small business digital marketing tools, the time is now.
11 Free Small Business Digital Marketing Tools You Need Now to Do More and Do It Faster
Of course, you’re using some of the free small business digital tools like Google Analytics and Buffer or Hootsuite. Who isn’t? But these 11 free tools can add a new level of expertise and detailed insight to your digital marketing campaigns.
Facebook evolves so fast it is hard for social media marketers to keep on top of all the “improvements” going on. It’s rare that a small business has a large enough budget to dedicate staff to optimize their Facebook page. LikeAlyzer runs a quick check and gives you a free Facebook assessment and a grade so you can make the improvements you need to get the most out your Facebook page.
As a free small business digital marketing tool, Facebook Audience Insights is a must. Use this tool to do market research and to dig into the content that converts. A multitude of options let you view demographics that will shape your Facebook campaigns.
Part of keeping your small business relevant is listening to what is going on in your industry and creating content that people what to engage with. For free Social Mention lets you set a virtual listening station to keep abreast of the topic related to what you are selling.
SocialRank helps you understand your Twitter and Instagram followers. By understanding your audience, you can create the engaging content that increases conversions. This tool lets you sort your followers by who is most influential and most engaged, filter by bio keyword and hashtag use, and pinpoint the right people by number of followers and activities. The free plan includes filtering and sorting followers, connecting multiple profiles and viewing full follower profiles.
CITATIONS & ONLINE CUSTOMER REVIEWS
Enter your business information and Reputation Loop’s Local Score Report analyzes your business’ online presence. Get detailed analysis and a grade on your business listings and online reviews on one easy to understand report. It scans all the top directories to show you how accurately your business information is showing up online. Identify inaccuracies with your business name, address & phone number and identify the directories that your business are not currently listed in.
Local Score Report also scans and collects reviews across the internet and aggregates them into one place, so you can easily see how good or bad your online reputation is. Extract top terms from your online reviews for analysis and see which areas of your business your customers are happy about and which areas you need to work on.
Moz’s Check Listing Tool runs an audit of your NAP (name, address, and phone number) as it appears across citation sites like Yelp, Facebook, and even Google. After a quick analysis, you will know where to make changes that ensure your business listings and citations are correct across the web.
SITE AUDIT & COMPETITOR ANALYSIS
This site crawler searches up to 500 URL’s per crawl for free and gathers key onsite data to allow you to make informed strategy decisions. Find broken links, analyze page titles and meta data, discover duplicate content and more. The Screaming Frog SEO Spider also generates XML sitemaps and integrates with Google Analytics.
SEMrush is on this list of free tools because while they are leaders in competitive research with reasonably priced service plans, you can also search a domain, keyword or URL for free from the search box on the SEMrush homepage. A simple search will give you a comprehensive view of the data available for any given website, large or small. Get detailed domain and keyword analytics with your free search for an in-depth SEO audit of your website and your competitors’ websites.
Open Site Explorer is a powerful free small business digital marketing tool from the experts at MOZ that helps you understand your link profile. What makes it so powerful is it also gives you insight into your competitors’ link profile. To build up your domain authority part of your strategy should be to look at what sites are linking to your competitors but not to your website. Open Site Explorer will show you the “get-able” links to go after.
Worried about duplicate content? Siteliner does a quick duplicate content analysis. Just enter your URL, and you get data on duplicate content, internal links, external links, average page size, and more.
SEOptimer is a truly free site audit tool that gives you an ACTIONABLE SEO REPORT. Enter a domain and SEOptimer creates an SEO report you can download as a PDF. You’ll want that PDF so you can check off the SEO improvements listed in your personalized audit.
Small businesses looking for effective free small business digital marketing tools beyond the basics can use these lesser known platforms to get enterprise level reports, analysis, and results.
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