It’s no secret that voice assistants, smart speakers and the associated consumer behaviors are all on the rise. But, just how rapid that rise is …
The post “Alexa, why should I care about voice search?” appeared first on Vivial.
April 15. For most, it’s the dreaded deadline for filing your taxes. And while for many this day elicits feelings of frustration, fear and dread—we …
The post Marketing Lessons to be Learned from Tax Day appeared first on Vivial.
At Vivial, we offer a lot of snippets of information—quick statistics to drive home our point about different digital marketing technologies. Mobile technology has been …
The post How Mobile Is Changing The Face Of the American Consumer appeared first on Vivial.
The first day of April. April Fool’s Day. It comes along each year, and brings with it an onslaught of pranks, jokes and fake news. …
The post Don’t be a fool! How to connect authentically with your customers appeared first on Vivial.
If you haven’t noticed, there’s a little bit of madness going on right now—in the form of college basketball. And while many across the country …
The post 16 Sweet Digital Marketing Tips to Keep you from Going Mad appeared first on Vivial.
Successfully marketing your business is no simple feat; the good news is that each part of marketing is actually pretty simple on its own. Let’s assume you’re already …
The post The Bare Necessities: Simple Marketing Metrics You Should Always Know About Your Business appeared first on Vivial.
Most of the country has just sprung forward into Daylight Savings Time. For many, this time-change signals more than just darker mornings and lighter nights. …
The post The Importance of “Spring Cleaning” your Business’ Online Presence appeared first on Vivial.
Life is busy. Time is a precious, if not fleeting, commodity. Especially as a small business owner. At every turn you’re looking for ways to …
The post Seven Signs it’s Time for a Marketing Strategy Reboot appeared first on Vivial.
We’re not trying to be a broken record here, but skepticism about Instagram as a small business marketing tool is still running rampant. So, we …
The post Insta-why? Three reasons your business is missing out if you’re not using Instagram. appeared first on Vivial.
What does your target customer look like? Are they a 40-something parent of two in a middle-income household? A recent college graduate who just moved …
The post Leveraging Consumer Behavior to Establish Trust & Grow Your Business appeared first on Vivial.
In any company, marketing is what gets customers in the door and buying your product, and in today’s internet-savvy culture, the opportunities to market your …
The post 5 Ways Your Current Marketing Approach Is Losing You Business appeared first on Vivial.
Every year, we put our marketing minds together, consider consumer behavior, listen to the needs of our business customers and analyze developments in technology to …
The post You asked, we answered: 2019’s hottest digital marketing trend, and how it will grow your business appeared first on Vivial.
By now, everyone has at least heard of hashtags, and encountered them in some fashion of social media. Let’s be honest, they are everywhere. But …
The post #When, #Why and #How to Use Hashtags in Social Media Marketing appeared first on Vivial.
2018 has come and gone, and with it came numerous changes in the digital marketing world. As a small business, it can be hard to …
The post Top 10 Digital Marketing Ideas for Local Businesses in 2019 appeared first on Vivial.
It’s January, and with the New Year comes an onslaught of resolutions. From hitting the gym, to eating healthier, the hype each January tends towards …
The post Integrated Marketing is the “Mediterranean Diet” of Marketing Strategies appeared first on Vivial.
By now, you know how important mobile marketing is to your business. But maybe you’re overwhelmed by how to build a database of consumers that …
The post Beginner’s Guide to Building an Opt-in Database for Mobile Marketing appeared first on Vivial.
We’ve said it often, content is the way to your customers’ hearts. Perhaps it’s because content marketing generates three times more leads than paid search …
The post Content Marketing: A growing industry for growing businesses appeared first on Vivial.
In the wake of recent news about a major marketing website whose site indexing was compromised temporarily, it begs the question: As a small business …
The post Site Indexing: What It Is, Why It’s Important And How To Monitor It appeared first on Vivial.
According to a recently released holiday spending forecast from Adobe, consumers will spend approximately $124 billion online this holiday season. As a business, you’re probably …
The post Getting a slice of a $124 billion pie appeared first on Vivial.
For over 110 years small, local businesses have been the lifeblood of what we do here at Vivial. As a small business owner, our mission …
The post Supporting Businesses That Support Us appeared first on Vivial.
