Internet Marketing for Small Businesses: Understanding Twitter Analytics

For many local businesses, Twitter has quickly become a foundational component of your social media marketing strategy, as it’s a great way to connect and engage directly with your local customers. For just over a year, Twitter has provided users the ability to dig deeper into their profiles, and gain a greater understanding of their audience, but it’s a feature that many businesses are still not aware of.

Start learning more about your Twitter profile through data provided directly from the source: Twitter Analytics. From Top Tweets to engagement rates, link clicks and retweet statistics, all the way to demographic information about your followers, the analytical dashboard offers a variety of information to help you better refine your twitter message and follower engagement strategy.

To get to Twitter Analytics you can go to analytics.twitter.com or to your Twitter homepage and click on your profile picture on the upper right-hand side. A drop down will give you some options, select “Analytics” and it will open up your Twitter analytics in another window.